agnosia

ali phi

Agnosia is conceived as a multimedia project on the threshold of sensory perception and affective memory. Challenging traditional perceptions of reality and self-consciousness, this work was born as a generative audiovisual installation, with the support of the Canada Council for the Arts and the Toronto Arts Council.

Immersing us in the artist's states of mind, Agnosia takes us into alternate realities forged at the confluence of science, medicine and artificial intelligence.

The name of the work, which translates as “ignorance”, alludes to the difficulty of recognizing the familiar. However, Phi does not see this as a barrier, but as a window into new horizons of understanding. Using biological data capture devices, Phi records his live brain activity as he projects emotionally charged memories. This data feeds an artificial intelligence algorithm and generate infinite audiovisual elements.

The work manifests itself in various formats such as installations, video art, digital prints and NFTs, each probing different aspects of the process of memory and perception.

This exhibit unveils an immersive web application designed to engage you in a generative audiovisual journey. Seamlessly blending with music, it offers an unparalleled sensory exploration.

Ali Phi delves into the essence of our environmental perception, challenging the fragmented and occasionally deceptive aspects of our sensory experiences.

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Ali Phi

Ali Phi (Iran, 1987) is a new media artist and creative technologist currently based in Toronto. His works are at the intersection of art, science, and technology, Through installations, autonomous machines, and performances, he explores the underlying mechanisms of new media, technology, interactions and data. In his practice, architecture and space play a vital role both metaphorically and physically. He sought the interaction between the physical perception of the human body and its mind experiments of space to provoke new imaginaries in both artificial and the real worlds; By utilizing computer programming and generative algorithms, he produces interactive and generative media that involve the relationship between geometry, pattern, light, and poetry. He has performed live in both new media and technology realms; he is known for his live performances, which embed generative and time-based material with sound and computational dialogues to create collective memory experiences through data visualization and has been awarded multiple prizes and grants for his artistic work, including the Canada Council for the Arts, Ontario Arts Council, Toronto Arts Council, and Photon Foundation Poland. He also worked as a jury and lecturer and held numerous workshops and has performed and exhibited in Ars Electronica (Austria), Mutek (Montreal), the Ontario Science Centre (Canada), Virginia Commonwealth University of the Arts (Qatar), The Tehran Architecture Biennial (Iran), Patchlab Digital Art Festival (Poland), among others art institutions.